I’m enjoying my new heat pump

I’m in for a slew of changes that’s for sure.

But, I guess trading a brutal winter for an intensely overheated summer time is a deal I can live with.

All I have ever known is living in a place where the dire winter conditions dominate. Growing up and living with these sorts of conditions have been difficult to say the least. If you aren’t into snow or long periods spent inside the house with HVAC, this place isn’t for you. That is a certainty. I guess that I have long dreaded the icy grip of winter. Once that first freezing wind blew, I knew that the HVAC gas furnace would be cranking up. Then, something unexpected happened. My corporation decided to transport me to a new office down south. I was apprehensive at first. Most of my family and nearly all of my friends live in the region I grew up in. I wasn’t sure if I would be able to deal with not having that sort of support network. However, the thought of not dealing with a winter full of HVAC furnaces and staying indoors made me consider it. I took the plunge and accepted the position. It appears that I made the right call. While I miss my friends and family members, I am making lots of new acquaintances now. Plus, I appreciate the new heating and cooling method my new home has now. Instead of that gas furnace, I have a heat pump. This HVAC method dominates this area for it’s amazing ability to cool the house. That will be new for me. However, this mild winter seems to get all the comfort I need from the heat pump.

radiant heater

Going to the HVAC heat pump is cool in more ways than one

I’m in for a slew of changes that’s for sure.

  • But, I think trading a brutal winter for an intensely hot summer is a deal I can live with.

All I have ever known is living in a place where the extreme winter conditions dominate. Growing up and living with these sort of conditions have been difficult to say the least. If you aren’t into snow and long periods spent inside the HVAC, this place isn’t for you. That is a certainty. I know that I have long dreaded the icy grip of winter. Once that first cold wind blows, I knew that the HVAC furnace would be cranking up. Then, something unexpected happened. My company decided to move me to a new office down south. I was apprehensive at first. Most of my family and nearly all of my friends live in the region I grew up in. I wasn’t sure if I would be able to deal with not having that sort of support network. However, the thought of not dealing with a winter full of HVAC furnace made me consider it. I took the plunge and accepted the position. It appears that I made the right call. While I miss all those friends and family members, I making lots of new acquaintances now. Plus, I love the new heating and cooling method my home has now. Instead of that furnace, I have a heat pump. This HVAC method dominates this area for it’s amazing ability to cool the house. That will be new for me. However, this mild winter seems to get all the comfort I need from the heat pump.

 

HVAC repairman

Interacting with prospective HVAC customer via online marketing

It doesn’t seem like all that long ago that advertising was putting your name on shirts, hats, billboards and stuff like that.

But, those signs would get worn out and shirts and hats fade as well.

Still, I really can’t say I have been all that drawn to a business from that sort of advertising. But now, I own an HVAC company and we are in need of a marketing make over. This is why I have decided to go with a digital marketing company to do just that. The traditional ads just aren’t nearly worth the investment given the return that we’ve seen. I know that SEM is the way to go. It just makes sense. Most prospective customers are looking for your business online. They want to see ratings and a proper website. That is just where marketing is now. The online marketing business we had help us used SEO services, link building and other things to push our name out there online. The search engine is the phone book of old with vastly more potential. Even when I started my HVAC company, we made sure there was an ad in the phone book. But with online marketing, our effort isn’t passive but active. I love thinking about how our web design upgrade has customers actually being able to ask questions, check us out and learn about us. I don’t have a single regret focusing our advertising budget on digital and online marketing. That’s because the results speak for themselves.

 

SEO

Gaining HVAC market share with online marketing

Using link building, PPC and other SEM tactics, the digital marketing company put us squarely in front of the customers we needed and who needed us

Our area is one that relies a great deal on consistent HVAC comfort. Our customers demand it and they should. Our weather is on the hot side for sure. There is some winter but mostly the HVAC calls are for the cooling side of HVAC. Recently, it has been proven to me that digital marketing can make a huge difference for HVAC business owners. We started this business when the area was much less populated. But the competition has seen that this is a very good market and has jumped in with both feet. The influx of all this competition has made marketing my company a very critical part to sustaining and growing my business. On the advice of a friend, I took a meeting with an online marketing business. It didn’t take me too long to see that I was not dealing with a traditional advertising company. They see how customers are finding us online now. Signs and business cards have their place. But the bulk of my marketing budget will be going into digital marketing. It’s simple really. The digital marketing company had a strategy which really made sense. First, the web design crew turned our passive online platform into a multifaceted and interactive website. This was essential for the SEO services to be able to drive the business to a site that is capable of capturing customer interest. Using link building, PPC and other SEM tactics, the digital marketing company put us squarely in front of the customers we needed and who needed us. It was a totally logical plan and one that has garnered us a larger part of the regional market share.

 

 

marketing business

Meeting customers where they are for HVAC business success

I count on each of my customers to want to engage directly with my HVAC business.

This is part of the HVAC now and should be embraced wholeheartedly.

The times for passing out business cards and hoping for the best is gone. Just have a website that doesn’t do anything but sit there isn’t getting it done either. Today’s online marketing has evolved with a number of very effective tools that can grow and then sustain an HVAC company. While it is vitally important to be known for expertise and fairness, having a digital marketing strategy to reflect those characteristics is essential. I can say that my HVAC company hit a rut where we just couldn’t seem to sustain the amount of business we wanted. This led to having a serious look at just how we were marketing. This led to us realizing that we were behind the times. It was time to get help from a digital marketing company. With strategies based in SEM like SEO, PPC and others, we could dramatically improve our online posture. So, that’s what we did. The digital marketing company we went to got our web design updated and interactive right away. They were very professional and our website reflects that for sure. Once we had a suitable website, it was time to fill it up. That is where SEO services made the real difference. It took no more than a month to see substantial gains in our business. I’m very pleased with the results and will funnel more of our advertising money toward digital marketing.

Pay per click

Getting to more through to more people with online marketing

This allows the website to be more than just an online ad.

The whole thing is to get the eyes you need on your HVAC business. For us, that is the most essential thing when trying to separate from the herd of HVAC companies in this area. We are a midsize heating & cooling company which has seen great strides using online and digital marketing. It’s far more than simply having a website or any passive online platform. Any HVAC company who doesn’t use SEM and SEO services are simply not doing what they could to grow their business. I know that SEO has completely transformed what we have been trying to achieve for a number of years. Thankful, the HVAC business as been able to continue with a focus on excellence and ethic. However, taking those important elements to online marketing is elemental. We engaged an online marketing business to further broaden our digital marketing presence. These people have done a masterful job driving traffic to our website. They have professional web design people to help created a unique online platform. Then the focus is on SEO strategies like link building and PPC to move the customer to our interactive website. This allows the website to be more than just an online ad. As an HVAC company works to build relationships with customers, we have to have an interactive presence. We could not be more pleased with the results we have seen with online and digital marketing. I know that is it worked for a service and sales company like our HVAC company, then it will work universally.

 

marketing business

Getting in the right zone for HVAC marketing

I own an HVAC company which I have been building for a number of years.

My brother and I started this HVAC company alone. Those days our only marketing strategy was finally getting the company name on the van. I had no idea I would one day being uttering things like SEO, PPC and link building. Back then, I worked for about 6 years before I realised I wanted to work for myself. My brother came on with me to help run the business. It was a rough start though because I had nothing else but my work ethic and expertise to carry me. There was not a well structured business plan or anything like that. I just hustled, did good work and got many referrals. But times change. Now, I know you don’t get far without online and digital marketing. Without SEM or SEO services, the margin of success gets much slimmer. My brother got us online 20 years ago but we needed the guidance of a digital marketing company to help us now. So, we have gone all in with online marketing. It seems pretty plain that customers are looking for service online with search engines. I know that in my own life that is what I am doing. So it made sense to use SEM and SEO strategies to leverage our online platform. With a new web design, the digital marketing company was able to do just that. We saw results right away as traffic came to our website far more than ever before.

SEO

Start Your Own Printing Business

There are lots of folks who have a desire to run their own business.

In fact, I have always been one of them. The difficulty I had was that I really had no idea what kind of business I could run, so I have always had to work for others, and I often hate it. If I were young again, I would definitely figure something out. When young people ask me, I tell them they should start their own printing business. Even though we are living in a digital world, printing is still in demand, and so is graphic design. There are a lot of people who enjoy recreation on the water or earn their living on the water, and they need waterproof printing. You can start your printing company by offering cheap printing services, and you can furnish your printing business with used equipment at first. Commercial printing is where it’s at a lot of the time. In my company, we purchase signs for our building and for our annual conference. Arrow Systems, Inc is one place to turn to find digital printing equipment where you can make signs and graphics come to life. More and more, garment producers need tag-less t-shirt digital printers because going tagless is the way of the future. If they don’t want to purchase the tag-less t-shirt digital printers, they will have to turn to a commercial printer. Labels, too, are increasingly popular, and Arrowjet makes a great high speed label printer, as do many other companies. When I first started with a new printer, I stayed with him because I liked him.

Printing services

I need to find shop space for rent as I move my clay making equipment out of my house

I have always been passionate about visual art, but I never thought I could turn it into a career someday.

I figured that I’d probably land myself a 9 to 5 office job where I’b relegated to sitting in misery in a cubicle for the rest of my adult life.

I went through that process for a number of years, being in one call center after the next. But while I was grinding away in the workforce, I was relentlessly pursuing my hobbies in visual art. I paint when I have the inspiration, but I like to work with clay whenever I have time available. Sculpting pottery and figurines is becoming an obsession that takes up most of my time when I’m home from work. A coworker from my last job told me that I should sell my pottery at a local arts and crafts fair, but I didn’t think I was good enough to turn my hobby into a business. I took a leap of faith and ended up selling all of the clay coffee mugs I had made, which all had custom and unique glazes and colors. The next month I came back to the fair with more of my work, and again it was a roaring success. I have so many customers right now that I’m struggling to keep up with the process. I need a bigger working space to grow my business. I started looking all around my city for shop space to rent so I can get my equipment out of my cramped house and into a large industrial or commercial space. I had to ask around and spent two weeks straight looking at ad listings for shop space to rent before I found a perfect place in a new industrial park. The rent is affordable and it isn’t far from my house.

incubator office space

I visited the CBD store for the first time

It’s difficult to acknowledge that I’m in my fifties now.

It shouldn’t be too hard to miss given all the aches plus pains I feel.

However, that’s entirely on me because I haven’t exactly been a health nut during those fifty years. However, it’s been the pain that’s made me try to live a more health conscious lifestyle. A friend who’s always taken a holistic approach got me to try some CBD products for the pain I’ve been feeling and I was stunned by the results. My pain was not miraculously cured however it was better. The CBD products gave me the most restful plus restorative sleep that I’ve gotten in years. The next step was to visit the CBD store to get a better idea of what should be taking. I have passed this store several times plus dismissed it as a weed store. Well, it wasn’t a recreational marijuana dispensary. The CBD store was actually only selling CBD products for healing health issues. The people at the CBD store were very helpful as they were experts in their expertise in legal cannabis. These people took their time plus listened to what I needed to say. I told them about my symptoms and they helped me find the right place to begin with my holistic changes. It wasn’t about simply selling me more CBD products at all. The employees at the CBD store took an overall understanding of my health plus lifestyle priorities before they recommended additional CBD products.

legal pot store