Using link building, PPC and other SEM tactics, the digital marketing company put us squarely in front of the customers we needed and who needed us
Our area is one that relies a great deal on consistent HVAC comfort. Our customers demand it and they should. Our weather is on the hot side for sure. There is some winter but mostly the HVAC calls are for the cooling side of HVAC. Recently, it has been proven to me that digital marketing can make a huge difference for HVAC business owners. We started this business when the area was much less populated. But the competition has seen that this is a very good market and has jumped in with both feet. The influx of all this competition has made marketing my company a very critical part to sustaining and growing my business. On the advice of a friend, I took a meeting with an online marketing business. It didn’t take me too long to see that I was not dealing with a traditional advertising company. They see how customers are finding us online now. Signs and business cards have their place. But the bulk of my marketing budget will be going into digital marketing. It’s simple really. The digital marketing company had a strategy which really made sense. First, the web design crew turned our passive online platform into a multifaceted and interactive website. This was essential for the SEO services to be able to drive the business to a site that is capable of capturing customer interest. Using link building, PPC and other SEM tactics, the digital marketing company put us squarely in front of the customers we needed and who needed us. It was a totally logical plan and one that has garnered us a larger part of the regional market share.