Getting in the right zone for HVAC marketing

I own an HVAC company which I have been building for a number of years.

My brother and I started this HVAC company alone. Those days our only marketing strategy was finally getting the company name on the van. I had no idea I would one day being uttering things like SEO, PPC and link building. Back then, I worked for about 6 years before I realised I wanted to work for myself. My brother came on with me to help run the business. It was a rough start though because I had nothing else but my work ethic and expertise to carry me. There was not a well structured business plan or anything like that. I just hustled, did good work and got many referrals. But times change. Now, I know you don’t get far without online and digital marketing. Without SEM or SEO services, the margin of success gets much slimmer. My brother got us online 20 years ago but we needed the guidance of a digital marketing company to help us now. So, we have gone all in with online marketing. It seems pretty plain that customers are looking for service online with search engines. I know that in my own life that is what I am doing. So it made sense to use SEM and SEO strategies to leverage our online platform. With a new web design, the digital marketing company was able to do just that. We saw results right away as traffic came to our website far more than ever before.