When I signed up for my first HVAC tune up with the local HVAC company, I wrote down my email address on the order form.
- After my first HVAC tune up, I received an email from the HVAC company with a newsletter from the company.
I’d never received a newsletter from an HVAC company before, so I clicked on it to see what it was all about. I was impressed with the HVAC newsletter, because it included facts and information about all kinds of furnace and air conditioning related issues. Last week, the HVAC company included a statistic in their newsletter that said 50% of HVAC related issues could be avoided if the HVAC system were serviced at least twice per year. I thought this was interesting and I wanted to know more about the statistics. According to the article they’d written, the HVAC company had pulled the information from all their HVAC servicing repair calls during the past year. I couldn’t believe that 50% of all their repairs could’ve been avoided if a homeowner had simply booked a service appointment. 50% seemed like a high number, and there’s no telling how much money people were spending on actual repairs. I didn’t take this information lightly. Instead, I called the HVAC company and scheduled another appointment to have my HVAC system serviced by one of their professionals in 6 months. The appointment time was far out, but I didn’t want to neglect it while I was feeling so motivated and inspired by their newsletter.