I don’t think anyone can really, truly describe what goes into creating one’s own business.
It was certainly a greater challenge than I thought it would be.
However, I’m glad I was up to the challenge and found a way to stretch out of my comfort zone and reach for success. My HVAC is still relatively young. Yet, I have been working for over a decade to make it happen. So, I wanted to keep our momentum going. That’s why I chose SEM and SEO services to expand our online marketing profile. Online marketing is the very focus of my advertising as I am more prone to believe that this is the way to go now. I don’t outright reject traditional HVAC marketing methods. We still have signs on the trucks and we all wear uniforms. There are 50 business cards in my wallet all the time. However, those old methods must be leveraged using technology and online marketing. SEM and SE are some of the most productive advertising you can get in the HVAC industry. And it only makes logical sense really. When any of us want to find a service, where do we go. We all look online and use search engines to find the services we are in need of. This is especially true for the HVAC business. I can only say that I am gaining a greater and great share of my regional market because of online and digital marketing. It has been great for us and has allowed my new HVAC company to garner a lot more business than it would have without it.