Finding our target with online marketing

Owning an HVAC company is my passion.

  • It’s also one of the most demanding things that I have ever done.

While I love what I do, it can sometimes get to a point of obsession. It just takes that much energy and focus to stay competitive and carve our market share. My wife and I started this HVAC company alone. Our initial marketing strategy was getting the name of our business on our uniforms and vehicles. Before that, I worked on my craft nearly 10 years before I went out on my own. It was a tough start but work ethic and expertise saw me through. I didn’t have any option like online marketing. All I had was my effort and my reputation. Fortunately, those went a long way toward having a successful business. However, all that is different now. If you don’t have an online marketing presence in the HVAC business, then success can be quite elusive. My brilliant wife was the one to realize that we were missing out by not maintaining an online marketing platform. We engaged a local online marketing firm which led to us finding a whole new arena. Once I saw the growth for our HVAC business from the digital marketing, I knew we were on to something. Our website was now interactive and the SEO and SEM strategies were paying off in a very big way. Web building was also a key for us. It has opened up a whole new revenue stream for us. Our growth rate has seen exponential growth and we are quite well positioned for the future of our HVAC company.