Honestly, hasn’t advertising and marketing always been about getting people’s attention.
It certainly appears that way. And there is a lot to the idea that attention draws focus to a company or a product. I think the old saying it that there is no such thing as bad publicity. While that might be true, for my HVAC company I wanted to get the right sets of eyes on my service. That’s why I have focused my advertising budget on digital and online marketing. It’s where the eyes are. Sure, there is still room for the commercials and the character hawking their business. That’s true even in the HVAC game. However, without the tools like search engine marketing and SEO tactics, an HVAC company is not targeting the right groups. This is because online marketing helps an HVAC company actually position themselves to capture a huge audience. That audience is online searching for the things and services they need. This is just the way it is now. I saw firsthand how an online marketing business was able to open up those gates for me. They were ingenious in their web design applications and now I have an interactive website. This allows me to actually capture potential clients and interact with them to understand their needs. The change in the demand for my HVAC services was almost immediate. I know that I will be focusing on digital and online marketing going forward. It is a proven method that will definitely pay dividends for any HVAC company. Those who don’t embrace online and digital marketing do so ar their own peril.