It doesn’t seem like all that long ago that advertising was putting your name on shirts, hats, billboards and stuff like that.
But, those signs would get worn out and shirts and hats fade as well.
Still, I really can’t say I have been all that drawn to a business from that sort of advertising. But now, I own an HVAC company and we are in need of a marketing make over. This is why I have decided to go with a digital marketing company to do just that. The traditional ads just aren’t nearly worth the investment given the return that we’ve seen. I know that SEM is the way to go. It just makes sense. Most prospective customers are looking for your business online. They want to see ratings and a proper website. That is just where marketing is now. The online marketing business we had help us used SEO services, link building and other things to push our name out there online. The search engine is the phone book of old with vastly more potential. Even when I started my HVAC company, we made sure there was an ad in the phone book. But with online marketing, our effort isn’t passive but active. I love thinking about how our web design upgrade has customers actually being able to ask questions, check us out and learn about us. I don’t have a single regret focusing our advertising budget on digital and online marketing. That’s because the results speak for themselves.