It used to be that companies would invest in newspaper, television and radio ads to increase sales.
There was a time when those were the only options to reach new clients.
There also weren’t as many companies competing over the same demographics. However, more people are going into business for themselves. I own an HVAC company and competition has steadily increased. The evolution of technology has changed the way we grow our business. Those days when anyone could hang up a sign and make a living at a trade are gone. The market has become more difficult and the consumer is no longer as loyal to one brand. The demands involved in running a successful business are numerous. One thing that has become a necessity in modern times is the need for an online presence. A website is now an essential tool. My HVAC company gets over 90% of our new customers through Google and our website. The website needs to appeal to consumers, provide plenty of information and offer an easy way to get in touch with us. I’ve also learned that a social media presence on popular sites can draw in potential clients. Smaller companies often can’t afford the significant expense of hiring a social media management company. It is not enough to have a basic website. How successfully the online presence is managed affects the potential growth of the business. It is important to focus on keywords and rank on the first page of Google. There are experts in the field who know which keywords to target and how to use them effectively. We want to rank not only for our specific services but within our coverage area. I want my HVAC company to show up when someone is looking for air conditioner repair in any location we service.
digital marketing services